ARK Lifestyle Introduces
Fallin’
A Fragrance of Freedom, Lightness, and Quiet Joy.
A premium Eau de Parfum created to capture the feeling of freedom — fresh, weightless, and gently joyful.
Inspired by moments of release rather than arrival, Fallin’ opens with bright notes of yuzu and bergamot, unfolding into airy florals of freesia and muguet. The fragrance settles into a soft, grounding base of amber and oakmoss, leaving a calm, comforting trail that feels effortless and modern.
The name Fallin’ is intentionally unfinished. The apostrophe symbolizes a pause — a breath — representing what we choose to let go of: pressure, expectation, and perfection. It is not about falling for anything, but falling into yourself.
Designed as a seasonless fragrance, Fallin’ transitions seamlessly from Lunar New Year to Valentine’s Day, offering a new narrative of celebration — one rooted in renewal, self-connection, and gentle love.
With Fallin’, ARK Lifestyle invites you to embrace lightness, freedom, and the beauty of simply being.
Fallin’ — and that’s enough.
Fragrance Family: Fresh, Citrus & Floral
Top Notes — Yuzu & Bergamot
bright attraction, first impression
Heart Notes — Freesia & Muguet
elegance, tenderness
Base Notes — Amber & Oakmoss
intimacy, lasting bond
